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Cross-Platform App Development Case Study

Ushering New Mobile Engagement with React Native & Augmented Reality Immersive Functionalities |

Learn how personalized shopping experience with React Native and AR boosts engagement under client budge from this cross-platform app development case study.

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Tech
Stacks

Private Client

A Brief Overview

Our client is a forward-thinking company providing cutting-edge services, and products, and they wanted to expand their digital presence with bold mobile innovation. However, they needed specialized expertise in cross-platform app development, which Omnilab Enterprise Solutions was akin to.
The 6-month-long project was a success and hence this React Native case study. Our team ensured that their vision combined with the right technology.
During the 5th month of the project, several of the features became fan-favorites.

The Challenges

It was our partner’s long term envision to make a bold leap into the mobile universe by launching a mobile app that’s not just another icon on a screen rather a powerful engagement tool. However, it was no small feat to stand out in today’s competitive digital landscape. They needed a super user-friendly app with most-demanding feature integrations (such as – personalized shopping experience etc.) for their joint retail business.

Being a loyal fan of Flutter’s  hot reload features we suggested it to them as that would allow us to deploy rapid testings and iterations. However, it was their request to develop the app using React Native since they are more accustomed to JavaScript. And, our team happily went forward with React Native and needless to say – choosing React Native kept things under their budget.

Technology Stacks

These are the technological choices we made upon mutual agreements

pic 4 | OmniLab Enterprise Solutions

Frontend: React Native - giving a unified development process
Backend: Node.js bought scalability and made real-time data processing super easy
Database: MongoDB offered the much-needed flexibility in handling the large datasets.

Our Approach

These are our approach and solutions we provided - all bundled In a package

pic 2 | OmniLab Enterprise Solutions

Headed by our Chief Engineer, our team handed over the followings:

1. An amazing cross-platform compatible app providing a seamless experience both across Android and iOS. Most importantly, with spotless scripting and single codebase.

2. Clean UI/UX + AR: Super clean user interface providing easy access to product details, purchase buttons, customer reviews and A NIFTY purple ....

pic 1 | OmniLab Enterprise Solutions

2. AR Integrations

“View in AR” button that activates the AR function when product images are hovered. We also gave them an option to enable a “Tap to View in AR” button on product images - this they can do anytime and +35 hours of training was provided on how to enable and disable features.

pic 6 | OmniLab Enterprise Solutions

Analytics and Reporting

5. An immersive AR experience allowed users to explore the latest products in an engaging way - this was something that drove over 60% customer engagement in their retail joint.

6. Integrated analytics provided their sales department with valuable insights from user behavior. Due to privacy concerns from our client side, we are not yet able to post the metrics and dashboard images. But we will share them by December, 2024.

pic 5 | OmniLab Enterprise Solutions

3. Personalized User Dashboards

Personalized user dashboards were implemented offering users with customized views of products and items in their retail store. Real-time sales notification along with push notifications was inaugurated into the app that gives users latest updates and flash deals.

The Results Speak for Themselves

9.5k+ Customers

The app launch made our cross-platform app development project a major success - and why shouldn’t it be?! We gave them the app’s key differentiators - the nifty AR feature and the personalized shopping experience.

100% customer loyalty

User engagement leaped to 60% right within the first week of the app launch!

4.9 Customer Feedback

The fact that users started spending 12–15 minutes on average exploring new products was something that went beyond both our client’s and our expectations! It all boils down to one point - with right vision, team alignment, and most essentially, the right technology - sky’s the limit.

Project Timeline and Milestones

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March. 2024
2022

Testimonials from Satisfied Clients

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